For the Azrieli Rishonim Mall Creative Labs installed a 550-inch interactive LED screen utilizing motion sensing cameras, a high-quality audio system and interactive applications. The launch of the new screen coincided with the opening of the Soccer World Cup Tournament and the screen was used for a variety of content such as live broadcasts of the World Cup games and interactive games that visitors could play (football/basketball/tennis).
We also developed new content for the interactive screen including a 3D color in wall where children could color in pictures of different animals (dinosaurs, dolphins, etc) and then scan the pictures to bring them to life in a full 3D environment on the screen.