Bilu Center is Israel’s most successful outdoor outlet center with a total retail area of 44,000 sqm. Creative Labs was responsible for planning the digital signage strategy for the entire outdoor parking area. We designed and installed 56 double sided LED screens with synchronized content. Each screen unit has its own onboard content player and uses wireless connectivity. One of the challenges we had to overcome was synchronizing content across all of the LED screens since the units used wireless connectivity. We also installed 2 additional large LED screens at the entrance to the center and in the center of the parking area. All content is managed onsite by the Bilu Center marketing team.