The Bloomfield stadium in Tel Aviv is one of Israel’s most cherished football stadiums and recently underwent a major renovation plan. As part of the renovation Creative Labs was selected to design and implement the new LED score screens – each being 70 sqm. We were entrusted with the execution of the entire project including planning, production and construction. In addition we implemented a comprehensive content management system that allows the stadium operations team to manage all of the content for the entire stadium. Viewers can now enjoy an enhanced viewing experience with more viewing angles thanks to the newly fitted screens.