Creative Labs was awarded this project following a tender issued by the Ramat Gan municipality and took responsibility for all aspects of the project, from initial coordination of the infrastructure to the final installation of the screens. The project required meticulous planning aimed at emphasizing and standardizing the screens in order to ensure their integration in the urban environment. After installing the screens Creative Labs was responsible for ongoing production of content, including remote management and content adjustments for the various municipal departments in accordance with the positioning of the screens.