As part of the 2019 Marketing Association Conference we designed and implemented a huge interactive piano for the cosmetics chain “BE” by Shufersal. The inspiration came from the iconic piano scene in the movie “BIG” and our idea was to let visitors interact with the piano during the conference and play (dance) to the tune of Que Sera Sera. The exhibit was a great hit with hundreds of visitors taking the opportunity to engage with the new brand and have fun at the same time!